Nokia is making a comeback this year by releasing 4 new phones including a revised version (or a tribute?) of Nokia 3310 with the same name. They have included (almost) the same features that have been exaggerated over the years: Snake game, (almost) same simple design, (not so much) power battery with 22 hours talk time and 30 days standby and probably a strong body (that won’t break the floor when it falls).
Has Nokia done it right? Will people really replace their 20+ MP cameras for a 2MP and no selfie camera where they can filter their selfies with dog or ridiculous flower crown? Will they really replace their WhatsApp with SMS? LTE with 2g internet? Where they can’t say ‘there’s an app for that.’, won’t be able to read their emails or to hail a cab they will actually have to flail their hand on the roadside and not wiggle their finger on screen? You won’t be able to post check-in on your Facebook about how much are you enjoying with your friends or Tweet your intellect in witty 140 characters and certainly not #WokeUpLikeThis Instagram pic. I certainly won’t be able to write this post on 3310 but I’m doing it on my smartphone.
Nokia 3310 has been glorified like some Greek-God-Phone which had all these amazing features that these new phones don’t have. It’s a Myth. All the latest phones are stronger, have a better battery, better display, camera, phone life and dozens of other features. They make our life easier. The Nokia 3310 everyone keeps talking about in memes is just like our first love – something we discovered for the first time. Something that we never forget because of being the first.
It’s been almost a decade since smartphones. We have a new generation that probably never used a Nokia phone before, unlike some of us who only knew about Nokia when we went to buy our first phone. People didn’t ask for different brands of phone back then but different variants of Nokia. So has Nokia in order to revitalise it’s Brand name and bring itself back from the grave done it right? How correct is their Branding and Marketing Strategy? Have they even considered what are they up against and what are their competitors or are going the same path ignoring everyone else just like they did in the past. Is it actually offering what people were expecting or should have expected? Customers buy the augmentation of their expectation, not the core product. Definitely not this Frankenstein-3310. You can’t give someone their first love back in another form and expect them to have the same feelings.