Ever heard these four words “You’re posting too much?”, you must have at some point and might have heard it so much that you either actually stopped posting and or stopped listening to those people. I think the second one is a better choice for you if you’re ever going to build a Personal of Organizational Brand.
So, who defined the rules how many Tweets you must post to reach the right audience? How many pictures must you post on Snapchat or Instagram that says enough? How many Ads must you share on Facebook that you get a call from your customer? Absolutely no one knows. Even the companies don’t know. They are not complaining, so why should you?
Have you ever said that’s enough marketing of Coca-Cola and you shouldn’t be seeing a Coke bottle or a red banner on every corner of the road, every magazine, every other ad on tv? No. They know it and you should know the first rule of Branding – Recall. Every time someone says Beverage, you’ll remember only one name and that is Coke. An excerpt on the same subject matter from the book of Grant Cardone is giving below:
“When social media arrived, I knew it was monster big, and I also knew I was obsessed with getting known everywhere. I started posting and then I was told repeatedly that I was posting way too much. “Experts” advised me to post less. Who makes these rules? And where is it written that I can post only so much? Where do people get their data? I wanted to know who was saying that, how many followers they had, and how much they interacted on the platforms.
My brother told me, “Dude, you post too much.” I replied, “Delete me—the page isn’t for you; it’s for the seven billion people who don’t know me.” Every time someone on my staff said, “You are posting too much. People are complaining,” I thought to myself, CNN throws up on America 24-7, 365 days a year. And when people get sick of them, they move over to Fox or another channel that spews terrifying information around the clock. Then they turn on Netflix, where they can get a million years of mostly garbage content. My conclusion was that if you have great content and are giving people great information, you can post every fifteen seconds if you want.
Sometimes we post something new on Twitter every five minutes. Does that seem excessive? You only say yes because you don’t understand the size of the universe of social media. According to Excelacom, in one Internet minute in 2016 there are 2.78 million video views on YouTube, 2.4 million searches on Google, 31,194 Instagram posts, and 347,222 tweets . . . not to mention everything else shared on all the other platforms.
If I lose followers because I post too much, I assume they were never going to do business with me anyway. If a person goes away because I push too hard, call too much, or send too many e-mails, then it’s likely they’re not the type of person I want to do business with—and not the type of person who understands what it means to be obsessed.
Someone told me at a speech in Austin, “Grant, you post too much. I had to block you.” I replied, “Love me or hate me, at least now you know me.” What’s most interesting is this guy who had blocked me was now paying to come see me in person.”
The above excerpt has been taken from book “Be Obsessed or be Average” by Grand Cardone and can be purchased from this link: http://amzn.to/2y1CasY